It is often easy to take for granted things we have readily at hand. Singapore is the country of our creative director's origin and it holds a special place in his and the label's hearts. Although Singapore is a small city state, the country's progress and achievement are notable and yet immeasurable. At the mention of Singapore, many would immediately associate the name with the nation's sky scrapper skyline, futuristic gardens, and economic progress. Little mentioned is the pool of creative talents in the fashion industry. As citizens would easily take for granted the wealth of privileges that come with a Singapore birthright, it is also easy to take for the nation to take for granted the enrichment of the its social fabric that the local designers bring.
Nuyou, a Singapore-based Chinese fashion magazine celebrates the Singapore fashion in the months July and August 2014, in conjunction with the national day of Singapore (August 4). The magazine features an impressive and commendable spread on 10 outstanding fashion labels in this little red dot ( a oft-used moniker for the city state). 72 Smalldive is pleased to be featured in the list of outstanding labels. The label is appreciative of Nuyou's efforts in recognizing the passion and hard work put up by these independent labels in Singapore. Let's give these labels a shout out during Singapore National Day 2014!