In light of these considerations, we, as a small business, have carefully reflected on our values and commitment to sustainability. While the allure of participating in Black Friday sales may promise a surge in short-term revenue, we have chosen to resist this trend for several reasons.
Firstly, the ethos of our business revolves around promoting responsible and sustainable practices. The rush for Black Friday deals often encourages mass consumption and contributes to the acceleration of a throwaway culture. By abstaining from participating in this consumer-driven event, we aim to encourage a more mindful and deliberate approach to purchasing.
Secondly, as a small producer, our commitment to quality and sustainability comes with inherent challenges. Offering steep discounts during Black Friday would necessitate compromising on the fair compensation of skilled artisans, the sourcing of ethical materials, and maintaining environmentally conscious production practices. Our fixed costs, which include rent for manufacturing facilities and fair wages for artisans, remain consistent regardless of the scale of production or festive season. Participating in Black Friday sales could undermine the very principles we stand for by pressuring us to cut corners that compromise the integrity of our products.
Furthermore, we believe in fostering a deeper connection between consumers and the products they purchase. Understanding the true cost of production, both in monetary and environmental terms, is integral to making informed choices as consumers. Our decision to forgo Black Friday sales aligns with our commitment to transparency and enables us to educate our customers about the real value embedded in our products.
In essence, our choice not to participate in Black Friday sales is a conscientious decision to prioritize our values over short-term gains. We believe in offering products that embody quality, sustainability, and ethical craftsmanship, and we invite our customers to join us in making thoughtful choices that resonate with these principles, even during the frenzied holiday shopping season.
]]>Milan is my second home, and as someone who loves fashion and the city's history, I've made it my mission to introduce visitors to some of my favorite locales here. What started as a hobby has turned into collaborations with many tour agencies and I'm excited to now offer this service to all customers of 72 Smalldive as part of our transition into a slow-living company!
With our carbon-free tour experience, you'll be able to explore Milan's fashion scene like never before. I'll take you to hidden gems that even locals may not know about, and share with you the stories and history behind each location.
Or, if you prefer, we can plan a custom itinerary together during a pre-tour session, so that your visit to Milan is perfectly tailored to your interests.
Milan is truly a fashion capital, and I can't wait to show you why. Whether you're a fashion lover, a history buff, or just someone who wants to explore a new city, I know you'll love our tours. So go ahead and book your tour now, and get ready to discover the magic of Milan!
Yours Sincerely
Sze Tiong, Founder
To discover more about the guided tour themes, head to "Tour".
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Spotlighting homegrown brands from Singapore, With Love, SG is thoughtfully curated to showcase Singapore’s culture and heritage. Store's offering ranges from food to fashion, beauty, home and living. We are pleased to announce that 72 Smalldive accessories are now available at KrisShop.
Whether you are at home or travelling, you may earn or redeem your KrisFlyer air miles when picking up our handmade accessories. Selected items may also be available for pre-order to flight, delivered on board your next Singapore Airlines or Scoot flight.
Discover our products at KrisShop's With Love, SG
Have you a 72 Smalldive item which no longer serves your aspired style? Why not consider circulating these items for as long as possible with Cloop?
Cloop, a closed-loop fashion agency, has been on a mission to close the fashion loop in Singapore and aspires to become Singapore's go-to resource hub for circular fashion where fashion lovers can donate, swap, buy second-hand, learn to repair, repurpose, upcycle before recycling responsibly.
As a slow fashion label, we have always contemplated how we could offer our customers solutions to recycle their purchased products responsibly. We could not be more happy to discover that Cloop's purpose are very much aligned to our ethos.
Incidentally the co-founder of Cloop, Jasmine Tuan, was also the founder of Blackmarket, the very first store that stocked 72 Smalldive products in Singapore! This coincidence only makes this circular loop connection serendipitously sweet!
Presently, you can circulate your fashion items responsibly and purposefully with Cloop through Fashion Swap and Open Wardrobe.
FASHION SWAP is one of Cloop's intiatives that offer consumers the option to circulate their apparel and accessories within the community. You may bring 5 to 10 good, clean, wearable apparels and accessories, to swap for up to 10 items with a participation fee of $35. You may also participate for less when you swap with a friend. You will need to register and prepay the participation fee to join the event. Discover more about Swap through Cloop's website.
OPEN WARDROBE is a communal walk-in wardrobe based on a trust system. As a shopper you may pick any displayed items for as little as SGD$10. Shoppers are encouraged to bring their own shopping bags and help put back items in a tidy order after trying. Purchases may be paid with PayNow or Google Pay. You may also donate your items to Open Wardrobe by leaving good conditioned apparel and accessories at their drop bins. Open Wardrobe is located at Sprout Hub, 102 Henderson Rd, Singapore.
Besides reducing your consumer carbon footprint, you can also give back with Cloop. Part of the sales proceeds from Cloop's events goes to support various NGOs such as WorldVision - World of First - Child Sponsorship program and other relevant charity organizations. Cloop has raised over $2400 through its Swap events since October 2020.
Interested participants are encouraged to visit Cloop's website or social media platform FB/IG (@cloop.sg) on applicable rules and instructions to ensure a positive experience for all, when fashion swapping or donating apparels and accessories.
Not so long ago, small businesses were in every town. In fact, our first orders were placed by over 50 independent boutiques in Italy & France. Now, big-box stores, hyper-marketplaces, and policies favoring Silicon-Valley-styled ventures leave little space for local traditional entrepreneurship to thrive.
Traditional entrepreneurs don't necessarily want to take over the world, just to carve out their future; many are mothers needing more time for families, migrants making ends meet, or even neighbors tuning out from corporate mottos.
A world without traditional entrepreneurs is like a world without blooms, an community lacking sorely in diversity and work options.
This summer we want our customers, who have supported us, to help traditional entrepreneurship thrive! Patronize a traditional business and post your story about the product or the business on Facebook and Instagram by tagging @72smalldive. In return, we will send you a US$25 gift card and give the business a shoutout!
One of the oversight in conventional store merchandise selection is focusing objectives on trend and product range as opposed to knowing the customers. As a small slow fashion label, our aim is to get closer to our customers and eliminate overproduction. We’re not just banking on the fact that people are going to love everything that we make all the time and that all products will be in high demand throughout the year. Products in sizes that are least demanded by our core customers may not always be available either.
For these reasons we release our products in limited runs periodically and when stocks run out, we encourage our customers to pre-order. Your pre-order will be delivered between 6-8 weeks during non-peak production months (July, August, November).
While pre-order may allow for better planning and production investments can be more accurate, our experience have shown it also allows us to engage with our customers individually. To make pre-ordering a gratifying process for all our customers, we are dropping our prices by 10% when you make a pre-order purchase.
When an item is out of stock, look for the pre-order option. Proceed with your purchase as you normally would with that option. On the product description segment, you will also find the estimated delivery time for your pre-order product. We may not process your pre-order if the product is available in stock. For products without pre-order options, your may reach out to our store concierge for assistance.
]]>With the arrival of autumn, we face with something to add to the harder now-more-than-ever front: gift-giving. For many of us, health and safety still remain top of mind during the coronavirus pandemic but the side effects of social distancing can be harsh. Despite our calendars filled with Zoom and FaceTime calls, many of us, at some moments, still experience physical and emotional distance.
According to a CNN interview with Daniel Farrelly, a psychology professor at the University of Worcester, gift-giving around holidays, birthdays, graduations, or weddings offer a great opportunity to reinforce those relationships; gift-giving can help bridge some of the emotional and physical distances we experience.
This fall we want to offer our help to make gift-gifting a little easier - every month, between September to November, we are giving away 30 gift cards, US$25 in value each, to anyone who wishes to do their gift-shopping with us. If you are already a customer with, we encourage you to use your given redemption code to send up to 3 gift cards to your friends and loved ones. Last and not least, you may also purchase our gift cards at 20% less the storecard value starting September.
APPOINTMENTS is 72 Smalldive's scheduling service that allows merchandisers, store owners, and private clients to reach out with questions and requests related to their orders. Through APPOINTMENTS we hope to offer a more consultative approach in assisting you with choices that are a better fit for your store or wardrobe and thus lesser wastage and throwaways. Here are ways in which APPOINTMENTS may be useful to you, as a store buyer or as an individual client.
Through APPOINTMENTS, you can schedule a buying appointment with us. Our sales team will be available to answer vis-a-vis any merchandising questions related to our products, styles, and materials. We encourage new clients to share information about their store businesses through a short questionnaire prior to their scheduled meetings. This will allow our sales consultants to provide ideas to serve your vision and make your first order less of a guessing game!
APPOINTMENTS is also available to company purchasers intending to place an order of corporate gifts. Schedule an appointment with our sales consultants who will provide you with gift and packaging suggestions that may help boost your corporate brand image. Let our fine Italian crafted leather products with a social message enhance your corporate brand leadership!
Close to 30% of our customers' handbags purchases are through custom orders. If you are interested to customize one of our handbag styles or you have a handbag design to develop, you can schedule a live meeting through APPOINTMENTS and let our online store concierge guide you with tips and suggestions in picking a bag that may complement well with your wardrobe. You may also invite up to 3 friends for the meeting and enjoy a group discount with a group purchase!
72 Smalldive bespoke service is terminated with effect on September 28, 2022.
If you are a store owner and you would like your customers to have access to our Bespoke Service, you may also use APPOINTMENTS to schedule a live meeting, together with your clients, with our store concierge to assist your clients' customization request. Each live session can host up to 4 participants (3 customers + 1 Store Owner)
If you are a stockist of our products, arrange a training or brainstorming session through APPOINTMENTS for your store sales staff to keep up to date on our brand story, products features, and value-creating services/campaigns to help boost sales efficiency at your store!
Let's Get Together!
We started listing our products for dropshipping two years ago. In the span of the 2 years, the list of drop-shippers has grown significantly; some of whom we have communicated more frequently but still many of whom we have not met. We believe it is high time we get to know our drop-shippers a bit more; to form a virtual community, to create opportunities to engage, to brainstorm and to support each other in our journey as an online business owner.
Our Observations
2 years may seem short but the observation is consistent: drop-shippers who reached out to us to learn about our brand and products also experience more success in selling our products to the "right" customers, hence incurring fewer returns. But many of our drop-shippers are busy like us, some even juggling 2 jobs in a day, and for these observations, we realized we need to set up a "resource centre" to support our drop-shipping partners in their sales and marketing efforts.
So What's Next?
The "down-time" during COVID19 lockdown has given us a lot more clarity and courage to review how we can operate in a more efficient and coherent way. With the rise in cancellation of air travels, we are expecting to spend an increasing amount of our time liaising with store buyers through video conferencing. As we hunker down to set up this communication channel for our sales activities, we asked why not have the channel accessible to our drop-shippers as well?
Through this channel, we plan to line up a series of webinars that we think may help our partners: product knowledge sharing, customer feedbacks, constructing product propositions, and tips on retail management. We also plan to run vis-a-vis brainstorming and experience sharing sessions as well!
In addition, drop-shipping partners will receive a quarterly update on the sales campaigns, we plan to run at our store, that you may adopt for your store promotions as well.
We Need You!
Before we roll this out, we need an audience. For this reason, we are inviting you to join our drop-shippers mailing list and also take that opportunity to share with us about your business, your aspirations, and information or training that you think will help you run your business more effectively. It only takes less than 5 minutes to fill-up the form! Let's get our community going and unleash our power of uniting together!
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Enjoy All Products At Wholesale Prices Between May-July 2020
Many of us are feeling COVID-19's impact on the economy and are probably pulling back on discretionary spending.
FARE is not another discount campaign to sell more. It is our mission to navigate this tide in solidarity with our dedicated artisans, suppliers, and charity organizations that we support.
At 72 Smalldive, we have always aspired to be a tree that stays rooted with independently-owned businesses, nurtures the dedicated and passionate, and offer fruits to communities.
We feel a duty to continue to bring work for our artisans and to share our proceeds with the charity organizations that we have committed to support.
For the next 3 months, between May and July 2020, you may purchase our products at trade prices*. With our FARE initiative, gift cards will now be lighter on your pocket, at 25% less the face value
We invite you to join this fellowship to protect livelihoods, preserve legacies, and ensure our post-COVID-19 retail landscape is a pluralistic one where human values are respected.
* At-cost prices of items will be applied at checkout Taxes and shipping charges will apply for international ( non-Singapore) purchases
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As the COVID-19 virus outbreak continues to escalate across the globe and deeply affects markets within which we have customers, partners, and suppliers, we want to update you on the business continuity plans at 72 Smalldive. This page will be updated regularly in response to any changes during the outbreak. The following information is up-to-date as of July 9, 2020.
INTERNATIONAL SHIPPING
Due to the fact that quarantine measures imposed by various countries are changing frequently during this period, we advise customers to verify their country's border control regulations prior to making any purchases. We will not be able to ship to any nations that have imposed international flight suspension and borders closure during this period. On our end, we will select the courier service providers that offer continuity in shipping services to customer's indicated destination countries. Customers (and drop shippers) may also consult the website of Easyship and TNT, our third-party courier service providers, on shipping service continuity of specific destinations.
DELIVERY
Our online business is operating as usual and we thank you for your continuing support. As mandated quarantines are happening all over the globe, we are expecting pressure that is going to fall on delivery operations in the coming weeks. We want to assure you that we are constantly receiving updates from our logistics partners (Easyship, TNT, and NinjaVan) and validating the best possible way to ensure that your purchases reach you whilst keeping in mind the well-being of the delivery personnel. For this reason, we will not be accepting request for expedited shipping.
CONTACTLESS DELIVERY
Our third-party fulfilment companies may implement contact-less delivery: Upon arrival, customer's package will be placed at a designated drop off spot at your home, and customers will be notified by a call or a text message to collect the package. You may also provide specific instructions such as assigned drop-off area at your destination address and other related information at the comments box on your checkout page.
PRE-ORDERS & STOCK REPLENISHMENTS
Our workshops have resumed operations and we are able to accept pre-order and customization requests with effect from June 2020. We would like to caution that Covid19 restrictions may be re-stipulated. In the case where restrictions may delay your order, we will update you accordingly.
OUR DELIVERY FULFILLMENT VIA MARKETPLACES
All orders via Zalora Singapore, Lazmall, Zilingo and drop shippers in the US will continue as per normal. The delivery operations are handled by the individual marketplaces. If you have purchased your item from these marketplaces, please liaise with the respective customer's service centres directly.
RETURNS & EXCHANGES
We know it is important that you are satisfied with your purchases, hence our store concierges are available via Telegram and Facebook Messenger to respond to your questions. We hope in this manner your purchases will be close to your expectation and we can avoid unnecessary returns. If our pre-sales assistance is insufficient, we are offering a set of alternative compensations. We hope that this will reduce returns and protect the delivery persons hired by our 3rd party logistics providers. Our refund policy remains unchanged nevertheless.
We appreciate your understanding and support. Please do not hesitate to reach out to us via our inquiry page if you have any concerns that we can help address.
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