The Importance of Measurable Goals in S.M.A.R.T Goal Setting

The M in S.M.A.R.T Goal Setting

In our last post we have looked at how the criteria Specificity in S.M.A.R.T. help us ensure we’ve defined our goals clearly. In this post we explore why making defining measurable indicators for our goals renders better focus on performing our tasks - the M in S.M.A.R.T Goal Setting. 

Without a measureable criteria, it is hard to know of our progess. If we have no way to measure a goal, it’s impossible to know when we've accomplish it. Measurable goals also help us keep our eyes on the time period within which we intend to accomplish our goals; allowing us to reflect and review our approaches and methods to accomplish our goals.

To set a goal of achieving an increment in sales revenue for your business, it would work better if we define the goal with a measurable outcome such as "I want to bring in a 10% increase in sales revenue with respect to the previous year for _______ (country / a product group)"

Think of measurability as the distance you have measured on a road map in order for you to reach a destination. Once you have travelled that measured distance, you are mentally aware of looking out for signs and landmarks that you expect to find in your destination.