Crafting Discernment

Since 2010

An online destination where mindful consumption and slow living come to life.

From purveying ethically crafted leather goods, we've grown into a beacon of slow living. Our commitment to social responsibility and slow living naturally extends to curating classes and travel experiences, helping you craft a life lived with purpose and intention.

Milestone

  • 2010

    Singapore pioneer's slow fashion label with a distribution of over 30 stores in Northeast Italy and Europe.

  • 2013-2015

    Nominated for President's Award (2013), NUYOU Top 10 Label & Pitti Uomo Brand to Watch (2014), and an A’Design Award (2015).

  • 2016

    Established five concession stores with Takashimaya, Metro, Tangs, Robinsons in Singapore's prime shopping district.

  • 2020

    Curated life coaching classes, sharing insights, from our entrepreneurial journey, that fueled our growth.

  • Present

    A comprehensive slow lifestyle brand, offering products, classes, and experiences anchored in crafting a mindful way of life.

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Living Well with Less

Our guiding principles in doing business

  • Esteemed Makers

    The skilled artisans who make our leathergoods hails from Milan, Italy. We hold them in high esteem for their craftsmanship and also for their passion in making products last.

  • Happiness Meter

    Objects should radiate joy. Regular visits to our partners' operations ensure we only collaborate with partners that uphold humane practices and provide emotionally healthy workplaces.

  • Provenance

    Understanding the material provenance is a fundamental bedrock of our commitment to both quality and ethical production.

  • Giving Back

    All businesses should contibute to a healthy social environment. For this reason we contibute to non-profit organizations, and aspire to a united community and less polluted environment.

  • Empowering Individuals

    We aspire to empower our customers to expect principles we uphold from other businesses, becoming change agents for a more mindful shopping experience.

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