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72 Smalldive

Fashion Business Unraveled

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$450.00 SGD
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$450.00 SGD
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Our online booking app only allows for the scheduling your first session. Subsequent sessions may be scheduled with your trainer.

Booked dates may be rescheduled subject to particpant and trainer's availability.

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With its short product cycles and long industrial pipeline, the fashion industry is a unique but complex industry sector. This course, delivered over a period of 5 modules explains the complete clockwork of the fashion industry. Participants will gain insight into the extensive and intricate chain of activities responsible for the delivery of fashion products to the stores and also learn the key framework for building a strategic fashion business model. 

This course will be conducted live via Google Meet / Zoom / Microsoft Teams

Modules: 5

The duration of each module is 35 minutes.

  • Week 1: Key Concepts of Fashion & Luxury Business
  • Week 2: Market Segments & 4 Pillars of Fashion Business Model
  • Week 3: Product Strategy & Brand Strategy
  • Week 4: Choosing efficient communication tools
  • Week 5: Distribution Strategy & Store Formats   
Who may benefit?
  • Students in fashion design, retail, hospitality, and/or business studies
  • Fashion and lifestyle brand owners
  • Entrepreneurs and consultants 
  • Fashion Aficionados